Welcome to Gedu College of Business Studies’ Design Manual Design is a powerful tool when used well, but it can destroy a brand when used badly. This manual sets out a “FREEDOM WITHIN A FRAMEWORK” philosophy, showing what can be adapted as a result of local legal rules, photographic images which match local insights, functional claims or local information panels. It also sets out what is non-negotiable. We are building a powerful global brand. We need a consistent, global image, executed brilliantly by our parters around the world. This manual is a guide to achieving global creative excellence.