Logo Architecture
The Institutional Logo and the School/Department Logos. These should be used in most contexts. Both versions are composed of two key elements: the emblem (symbol) and the wordmark.
Instituitional Logo
School Logo
Institutional Logo
The Institutional Logo consists of two key elements: the emblem and the wordmark. The full combination logo should be used in all formal communications, brand materials, and institutional representations to ensure strong brand recognition and consistency.
Full Combination Logo
Emblem
A symbol that reflects the college’s values, heritage, and vision.
Wordmark
the typographic expression of the college name, presented in a clear and professional style.
Emblem
In some instances where space is limited, the emblem or the wordmark may be used individually, provided the application is appropriate and maintains the integrity of the brand identity.
School Logo
School Logo consists of two key elements: the monogram and the wordmark. The full combination logo should be used in all formal communications, brand materials, and school representations to ensure strong brand recognition and consistency.
Full Combination Logo
Monogram
is a simplified form of the institutional identity, designed for use in compact spaces, informal applications, or where the full institutional logo is not practical.
Monogram with Motto
The monogram can also be paired with the college motto to reinforce the brand message. This version is recommended for applications that require a stronger link between the visual identity and the institutional philosophy.maintains the integrity of the brand identity.
Clear Space
We measure the exclusion zone by taking the x-height of letter “G” and using it to specify the amount of clear space that must surround the College’s logo
Full Combination Logo
Emblem
We measure the exclusion zone by taking the width of the brown frame and using it to specify the amount of clear space that must surround the emblem logo
Wordmark
We measure the exclusion zone by taking the x-height of letter “G” and using it to specify the amount of clear space that must surround the wordmark
Clear Space
The exclusion zone is determined by the proportion of the top-left square of the monogram ‘G’. This measurement defines the minimum amount of clear space that must always surround the School logo to ensure visibility and impact.
Full Combination Logo
Monogram
The exclusion zone is determined by the proportion of the top-left square of the monogram ‘G’. This measurement defines the minimum amount of clear space that must always surround the monogram to ensure visibility and impact.
Monogram with Motto
The exclusion zone is determined by the proportion of the top-left square of the monogram ‘G’. This measurement defines the minimum amount of clear space that must always surround the monogram to ensure visibility and impact.
Minimum Size
To ensure that the GCBS logo is always legible, do not use logo, symbol and the wordmark below the following sizes;
Full Combination Logo
has a minimum height of 15 mm.
Emblem
has a minimum height of 25 mm.
Wordmark
has a minimum height of 10 mm.
Minimum Size
To ensure that the school logo and monogram are always legible, do not use them below the following sizes;
Full Combination Logo
has a minimum height of 6 mm.
Monogram
has a minimum height of 6 mm.
Monogram with Motto
has a minimum height of 10 mm.
Logo Placement
Regardless of canvas size, we recommend placing the GCBS logos in one of the following locations (in no particular order):
Full Combination Logo
Top Left
Bottom Left
Wordmark
Bottom Centre
Emblem
Top Left
Top Centre
Top Right
Bottom Left
Bottom Centre
Bottom Right
Logo Placement
Regardless of canvas size, we recommend placing the school logos in one of the following locations (in no particular order):
Full Combination Logo
Top Left
Top Centre
Top Right
Bottom Left
Bottom Centre
Bottom Right
Monogram
Top Left
Top Right
Bottom Left
Bottom Right
Monogram with Motto
Top Left
Top Centre
Top Right
Bottom Left
Bottom Centre
Bottom Right
Example of Misuse
The following examples show unacceptable ways of reproducing the GCBS logo. These rules apply to both the full combination logo, Emblem and Wordmark.
Do not change the logo proportions.
Do not distort, flip or rotate the logotype.
Do not change the font of the logo
Do not use effects of any kind on the logo
Do not use wrong color on the logo
Do not change the opacity of the logo
Do not change the position or resize any parts of the logo
Do not use on background that doesn’t have enough contrast.
Do not use on a busy background.
Example of Misuse
The following examples show unacceptable ways of reproducing the school logo.
Do not change the logo proportions.
Do not distort, flip or rotate the logotype.
Do not change the font of the logo
Do not use effects of any kind on the logo
Do not use wrong color on the logo
Do not change the opacity of the logo
Do not change the position or resize any parts of the logo
Do not use on background that doesn’t have enough contrast.
Do not use on a busy background.
Example of Misuse
The following examples show unacceptable ways of reproducing the school logo. These rules apply to both the monogram and monogram with motto logo.
Do not change the logo proportions.
Do not distort, flip or rotate the logotype.
Do not change the font of the logo
Do not use effects of any kind on the logo
Do not use wrong color on the logo
Do not change the opacity of the logo
Do not change the position or resize any parts of the logo
Do not use on background that doesn’t have enough contrast.
Do not use on a busy background.
