05 Color

Color brings energy, distinction, and visual appeal to our identity system. We strategically use it to differentiate our university, reinforce our vision, mission, and the Rise. Unify. Believe. strategy, and to guide users effectively through our communications.

Primary Color

The primary colour scheme of Gedu College of Business Studies consists of two main colours: Royal Blue and Imperial Gold. These colours complement each other and convey a sense of timeless wisdom, trust, and credibility in the brand identity.

The colour scheme is provided in two formats for application across different media:

• Pantone direct & CMYK colour for printing format

• RGB & HEX for digital format

Name:

ROYAL BLUE

RGB:

0-39-137

CMYK:

100-93-17-4

Hex:

#002789

Copy HEX

Name:

ROYAL BLUE

RGB:

0-39-137

CMYK:

100-93-17-4

Hex:

#002789

Copy HEX

Name:

ROYAL BLUE

RGB:

0-39-137

CMYK:

100-93-17-4

Hex:

#002789

Copy HEX

Name:

IMPERIAL GOLD

RGB:

160-122-67

CMYK:

33-48-84-12

Hex:

#A07A43

Copy HEX

Name:

IMPERIAL GOLD

RGB:

160-122-67

CMYK:

33-48-84-12

Hex:

#A07A43

Copy HEX

Name:

IMPERIAL GOLD

RGB:

160-122-67

CMYK:

33-48-84-12

Hex:

#A07A43

Copy HEX

Name:

WHITE

RGB:

255-255-255

CMYK:

0-0-0-0

Hex:

#ffffff

Copy HEX

Name:

WHITE

RGB:

255-255-255

CMYK:

0-0-0-0

Hex:

#ffffff

Copy HEX

Name:

WHITE

RGB:

255-255-255

CMYK:

0-0-0-0

Hex:

#ffffff

Copy HEX

Secondary Colours

To maintain identity consistency across all GCBS media, lighter shades of the primary colours (Royal Blue and Imperial Gold) may be used as secondary colours in both solid and gradient applications, depending on the design.

Solid Colour Version
Approved tints range from 90% to 5%.

Gradient Colour Version
Approved gradients may range from 90% to 0%.

Standard Colours

For functional applications, the primary colours palette can be extended to include grey tone colour ranging from black to white.

Amount of Usage

The following guidelines outline the optimum proportions of each colour to maintain the mood and tone of GCBS identity across branding, packaging, the website and other visual designs.

ROYAL BLUE

50%

WHITE

30%

IMPERIAL GOLD

IMPERIAL
GOLD

20%

Logo in Colours

Instituitional Logo

To maintain the legibility and consistency of the GCBS identity, when the instituitional logos are used on any of the three primary colour backgrounds, the wordmark may be changed to white while the emblem colour remains the same, as shown in the example.

Emblem

Wordmark

Full Combination Logo

Logo in Colours

School Logo

To maintain legibility and ensure consistency with the GCBS identity, when the school logos are placed on any of the three primary colour backgrounds, both the monogram and the wordmark may be changed to white, as shown in the example.

Monogram

Monogram with Motto

Full Combination Logo

Single Coloured Logo

Instituitional Logo

In cases where the full-colour identity cannot be applied due to printing or media limitations, a single-colour version (black and white) may be used instead,

Emblem

Wordmark

Full Combination Logo

Single Coloured Logo

School Logo

In cases where the full-colour identity cannot be applied due to printing or media limitations, a single-colour version (black and white) may be used instead,

Monogram