Emblem Watermark
The opacity (or tint) of the watermark colour must match the example provided in the guidelines to ensure visibility without interfering with the content.
Cropped Emblem Watermark
Royal Blue 5%
Royal Blue 95%
Royal Blue 95%
Full Watermark
Royal Blue 5%
Royal Blue 95%
Royal Blue 95%
Monogram Watermark
The Monogram watermark should be used only as specified in the brand guidelines. Components of the design may be adjusted to fit the size of the canvas, whether in full or cropped versions. However, the element must never be rotated or flipped horizontally or vertically. Use the watermark only when necessary, and with discretion.
The opacity (or tint) of the watermark colour must match the example provided in the guidelines to ensure visibility without interfering with the content.
Cropped Monogram Watermark
Royal Blue 5%
Royal Blue 92%
Royal Blue 92%
Full Monogram
Royal Blue 5%
Royal Blue 92%
Royal Blue 92%
Brand Elements
The GCBS Brand Elements are derived from the four geometric shapes found in the Monogram logo. These shapes must be used in outline stroke form and can be freely rotated and resized on both primary and secondary colour backgrounds.
When used on a secondary colour background, the element lines must appear in a single colour only (either White or Royal Blue). The opacity should be reduced as needed to maintain consistency within the overall colour scheme.
Brand Elements on Primary Colour Background
Brand Elements on Secondary Colour Background
