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Strategy

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Strategy

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Strategy

Established in 2008, Gedu College of Business Studies (GCBS) is a premier constituent college under the Royal University of Bhutan (RUB), dedicated exclusively to business and management education. Located in the scenic town of Gedu, the college occupies a 184.5-acre campus originally developed by the Tala Hydroelectric Project. GCBS was founded following the transfer of the Commerce Department from Sherubtse College and has since become Bhutan’s flagship institution for nurturing ethical, future- ready business leaders through values rooted in Gross National Happiness (GNH).

Established in 2008, Gedu College of Business Studies (GCBS) is a premier constituent college under the Royal University of Bhutan (RUB), dedicated exclusively to business and management education. Located in the scenic town of Gedu, the college occupies a 184.5-acre campus originally developed by the Tala Hydroelectric Project. GCBS was founded following the transfer of the Commerce Department from Sherubtse College and has since become Bhutan’s flagship institution for nurturing ethical, future- ready business leaders through values rooted in Gross National Happiness (GNH).

Established in 2008, Gedu College of Business Studies (GCBS) is a premier constituent college under the Royal University of Bhutan (RUB), dedicated exclusively to business and management education. Located in the scenic town of Gedu, the college occupies a 184.5-acre campus originally developed by the Tala Hydroelectric Project. GCBS was founded following the transfer of the Commerce Department from Sherubtse College and has since become Bhutan’s flagship institution for nurturing ethical, future- ready business leaders through values rooted in Gross National Happiness (GNH).

Our Purpose

We are a public Higher Education Institution (HEI) under the Royal University of Bhutan. Our purpose is to serve our Country by developing ethical and competent business and management professionals through continuous research, innovation, and responsible leadership, thereby contributing to Bhutan’s sustainable economic development.

Vision

Asia's leading business and management institution, driven by the values and principles of Gross National Happiness (GNH) for a prosperous and sustainable future.

Mission

Develop internationally-competent business and management professionals.


​​Deliver industry-relevant, value-driven business and management education


Engage in impactful research leading to innovation, policy and practices


Drive a sustainable future through 
thought leadership and community initiatives


Collaborate with strategic partners to enable meaningful changes

Core-Value

Key Brand Message GCBS, a LEADER for transformative change in the business world Our Graduates LEADS The Way

Leadership

We practise Leadership of the Self to transform mindset, strengthen professionalism, and reshape organisational culture. Guided by a strong sense of integrity, we use emotional intelligence to nurture a synergistic workplace. Enterprising

Enterprising

We are a team of problem-solvers with an enterprising spirit. We stay open to change, ignite curiosity, foster creativity and engage in scholarship and life-long learning to translate ideas into success.

Agility

We are a responsive and adaptive team that anticipates challenges, seizes opportunities, and focuses on continuous improvement. We remain resilient, flexible and proactive in a changing world.

Diversity

We respect varied perspectives, identities and experiences. We cultivate open-mindedness and inclusivity that strengthen the team spirit and global perspectives.

Sustainability

We commit to sustainable practices for organisational operations, community impact, and environmental responsibility. We act as stewards, ensuring ethical use of resources for the benefit of society and future generations..

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Introduction

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Introduction

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Introduction

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Logo

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Logo

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Logo